Refashioning the Japanese aesthetic
"matohu" Designers: Hiroyuki Horihata and Masako Sekiguchi
Matohu has 2 meanings: "wrapping yourself in beauty" and "waiting for the aesthetic sense to mature". The brand's designer duo creates clothing based on the Japanese aesthetic for the modern generation; they are not concerned with the fashionable trends that change seasonally as dictated by the international collections. "matohu" debuted with their 2005 autumn/winter collection, which was the beginning of a 10 season series inspired by the traditional motifs of Japanese beauty. However with their 2011 autumn/winter collection, they turned their focus to clothes that seek the beauty inherent in nature and everyday life from the perspective of the aesthetic sense cultivated through Japan's history, calling it "The Japanese Eye" Series.
2014 Spring / Summer Tokyo Collection
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