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The Challenge of NAGOYA

Building an International Brand

Aired: March 24, 2017


Information

Sitting in the middle of Japan, Nagoya has a manufacturing tradition dating back to the 16th century. It has been Japan’s main manufacturing hub for the past 38 years. Now, Nagoya’s industry, government and academia are striving together to create new forms of manufacturing for the future. They aim to promote exchanges of knowledge and talent by attracting international conferences to the area.

This program takes a behind-the-scenes look at these initiatives to promote Nagoya. It investigates the history, geography and culture behind Nagoya’s strong potential as a “global manufacturing center.”

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