Japanese Rice: Taking on the World
Aired: February 8, 2016
Rice has been the core food in Japan. However, this predominance of rice is facing a crisis. The rice consumption is decreasing domestically, and the international competition has begun with inexpensive foreign rice imported. What will become of Japanese rice? Concerns are growing among farm producers.
The rice industry has launched countermeasures, such as improving rice breeding and exporting Japanese rice. One of these efforts is a new type of rice invented by a rice milling company, Toyo Rice. How is it different from other rice? What’s the strategy of Toyo Rice? The program explores the challenge of Toyo Rice to open up the world to Japanese rice in the competitive market.
Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
The series will follow the regional qualifying tournaments and the final tournament of the sixth “Washoku World Challenge,” a cooking contest in which non-Japanese Washoku chefs from throughout Europe, North America, Asia and Japan will pit their skills against one another, as they strive in earnest to inherit, pass on and cultivate their Washoku cooking skills.
A documentary series that features remarkable industries in Japan. The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
Iconic Japanese company Panasonic is celebrating 100 years in business.What is this leading Japanese enterprise doing to ensure the company thrives for the next 100 years? One key strategy is to take a fresh look at the potential of the people who form the backbone of the company and another key challenge is to create new value.
As globalization rapidly accelerates, truck logistics routes that connect various countries are playing a key role in supporting each national economy. These are the Future Highways that are creating the path into the future. Seen through the eyes of the truck drivers, this two-part series program depicts the landscapes and places of interest in each region.
2017 is ASEAN’s 50th anniversary. This series was produced as a joint project to commemorate the anniversary with the TV stations of four ASEAN countries,Cambodia, Laos, Myanmar and Vietnam – by examining their cooperative relations with Japan and the impact of the East-West and Southern Economic Corridors on the economies and ways of life of the Indochina Peninsula.
The coastal areas of Japan’s Tohoku Region suffered unprecedented damage in the Great East Japan Earthquake.This series shines a spotlight on the efforts of people from Iwate Prefecture, Miyagi Prefecture and Fukushima Prefecture, who are now working hard toward achieving “Recovery of Industry,” “Recovery of Tourism” and “Food Safety & Peace of Mind.” What are the underpinnings of their ongoing hope?