Our site uses cookies and other technologies to give you the best possible experience. By using this site you are consenting to their use and accept our policies. Learn more...

Japanese Rice

A Sustainable Approach

Aired: May 23, 2019 (UTC)


Information

February 2019. A new Guinness World Record was set in Japan for the “Largest Sustainable Food Lesson." In this event, a lecture was held about sustainable food that has less environmental burden. The objective was to promote understanding on how rice and a circular system from production to consumption can contribute to the achievement of the United Nations' Sustainable Development Goals or SDGs, goals that lay out specific actions that would protect the environment and ensure sustainable economic development.
In Japan, rice-related industries such as agricultural producers and distributors, as well as consumers are cooperating to achieve SDGs. For example, a rice mill manufacturer has developed a technology that mills rice which doesn’t need washing to cook. Restaurants and food chains using this type of rice save water remarkably. Also, rice producers reuse the rice bran that comes off after milling as fertilizer and feed. This program focuses on such efforts to contribute to a more circular and sustainable society.

Gallery

More Videos To Explore

Our Series

Catch Japan Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
Explore Japan This series will feature how various culture in modern Japan and overseas blend together and influence each other.
Exploring the Indigenous Ainu Culture This series will highlight Ainu dance, modern art, crafts, and culture that has made its way overseas, as well as explore the Upopoy National Ainu Museum and Park that opened in 2020.
SPIRIT OF JAPAN The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
Spirit of Resilience This series features stories of people who are standing strong amidst difficulties and continuing to explore new paths.
At One with Nature – National Parks of Japan In this series, we’ll visit national parks in Japan to meet the people that call them home, enjoy seasonal views that have inspired artists and writers for centuries, and explore their landmarks.
ASEAN Now and the Future II – Discover New Buena Vista This series involved a new set of partners. It was produced by TV broadcasters in Brunei, Indonesia, the Philippines, Singapore, and Thailand, with advice from visiting program production experts from NHK International in Japan.
Check Other Series