Japanese Rice
A Sustainable Approach
Information
February 2019. A new Guinness World Record was set in Japan for the “Largest Sustainable Food Lesson." In this event, a lecture was held about sustainable food that has less environmental burden. The objective was to promote understanding on how rice and a circular system from production to consumption can contribute to the achievement of the United Nations' Sustainable Development Goals or SDGs, goals that lay out specific actions that would protect the environment and ensure sustainable economic development.
In Japan, rice-related industries such as agricultural producers and distributors, as well as consumers are cooperating to achieve SDGs. For example, a rice mill manufacturer has developed a technology that mills rice which doesn’t need washing to cook. Restaurants and food chains using this type of rice save water remarkably. Also, rice producers reuse the rice bran that comes off after milling as fertilizer and feed. This program focuses on such efforts to contribute to a more circular and sustainable society.
Gallery
More Videos To Explore
Our Series
We follow Japan’s trailblazers breaking new ground in various fields and discover the purpose that keeps them moving forward.
Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
This series explores the allure of traditional culture thriving in Fukui, a region rich in nature facing the Sea of Japan.
The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
This series will feature how various culture in modern Japan and overseas blend together and influence each other.
In this series, we visit areas in Hokkaido with deep connections to the Ainu living there and showcase their prayers, dances, and traditional ceremonies passed down through generations.
Infotainment show featuring young artists full of talent with their unique sense of “Japan.”
