COOL JAPAN AWARD
The COOL JAPAN AWARD is an attempt to dig out and rediscover unknown Japanese attractions from the perspective of foreigners. Every two years, 100 international judges who know Japan well and love Japan deeply select cool Japanese items, events and cultural spots and appeal them out to the world.
The program introduces a total of 15 items. For example, snow monkeys, Japanese monkeys soaking in hot springs in the snow. Sabae glasses in which tradition and the cutting-edge technology are harmonised at a high level. And back country tours, held in the superb view of the snowy Rishiri, an island at the northern edge of Hokkaido—We will showcase the culture and technology that Japan is proud of, as well as places where people of the world are eager to visit, that have been recognised Cool! from the perspective of foreigners from all over the world.
Charms of Japan that you do not know yet are introduced by the eyes of the world.