Our site uses cookies and other technologies to give you the best possible experience. By using this site you are consenting to their use and accept our policies. Learn more...

Rediscover Japan


Aired: February 17, 2020 (UTC)


The “COOL JAPAN AWARD” uncovers and rediscovers obscure Japanese attractions from an international perspective. Every two years, 100 judges from around the world with a deep knowledge and love of Japan select their picks for cool Japanese items, events, and cultural spots to share with the world.

This program introduces a total of 15 subjects including the Japanese monkeys soaking in snowy hot springs, Sabae glasses made through a harmonious blend of tradition and cutting-edge technology, and back country tours held amidst the superb views of Rishiri island at the northern edge of Hokkaido. We’ll showcase the culture and technology that Japan prides itself upon, as well as destinations where the people of the world will surely aspire to visit, all officially recognised as COOL! from the perspective of the world we share today.

The very best of Japan’s charms from an international viewpoint!

For more information about the COOL JAPAN AWARD, check out: http://www.cooljapan.info/en/


More Videos To Explore

Our Series

Explore Japan This series will feature how various culture in modern Japan and overseas blend together and influence each other.
SPIRIT OF JAPAN A documentary series that features remarkable industries in Japan. The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
Catch Japan Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
Spirit of Resilience In 2020, the novel coronavirus created a worldwide catastrophe. In Japan, communities are attempting to balance social and economic needs while keeping the virus under control. This series features stories of people who are standing strong amidst difficulties and continuing to explore new paths.
At One with Nature – National Parks of Japan In this series, we’ll visit national parks in Japan to meet the people that call them home, enjoy seasonal views that have inspired artists and writers for centuries, and explore their landmarks.
ASEAN Now and the Future II – Discover New Buena Vista This series involved a new set of partners. It was produced by TV broadcasters in Brunei, Indonesia, the Philippines, Singapore, and Thailand, with advice from visiting program production experts from NHK International in Japan.
Washoku World Challenge The series will follow the regional qualifying tournaments and the final tournament of the sixth “Washoku World Challenge,” a cooking contest in which non-Japanese Washoku chefs from throughout Europe, North America, Asia and Japan will pit their skills against one another, as they strive in earnest to inherit, pass on and cultivate their Washoku cooking skills.
Check Other Series