SPIRIT OF JAPAN
Unique Yarn: World-class Quality from Classic Machines
VOD for this program is no longer available.
Aired: May 6, 2016
Sagae is a small city in Yamagata Prefecture with a population of about 40,000. Located here is a company that manufactures world-class textile products. The company is Sato Seni, which produces woolens from a one and only thread that cannot be found anywhere else in the world. In 2009, at US President Barack Obama’s inauguration ceremony, the First Lady Michelle Obama wore a cardigan. The cardigan was made from the fine mohair fiber developed by Sato Seni. With the surge of low-priced products from abroad, Japan’s textile industry is facing difficult economic times. But Sato, president of Sato Seni, is determined to survive by continuing production of unique products made with the exclusive thread.
The program documents Sato Seni and the company’s efforts to pursue world-class quality.
Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
This series will highlight Ainu dance, modern art, crafts, and culture that has made its way overseas, as well as explore the Upopoy National Ainu Museum and Park that opened in 2020.
This series will feature how various culture in modern Japan and overseas blend together and influence each other.
The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
This series features stories of people who are standing strong amidst difficulties and continuing to explore new paths.
In this series, we’ll visit national parks in Japan to meet the people that call them home, enjoy seasonal views that have inspired artists and writers for centuries, and explore their landmarks.
This series involved a new set of partners. It was produced by TV broadcasters in Brunei, Indonesia, the Philippines, Singapore, and Thailand, with advice from visiting program production experts from NHK International in Japan.