Our site uses cookies and other technologies to give you the best possible experience. By using this site you are consenting to their use and accept our policies. Learn more...

SPIRIT OF JAPAN

A Tiny Distillery’s Awamori Challenge

VOD for this program is no longer available.

Aired: September 01, 2017 (UTC)


Information

In the Reihoku area of Kochi Prefecture, a shochu distillery with only 4 employees, self-professed to be the smallest in Japan, has taken on the challenge to make a local brand of Awamori, a type of distilled spirit known to be produced in Okinawa. The distillery uses an award-winning brand of rice produced in Kochi. The masterminds behind its production is a group of people who have migrated to Reihoku from other parts of Japan. Their aim is to reinvent Reihoku area’s charm and appeal, and build up ties in the region. The program documents the distillery’s sales manager who moved to Reihoku from Kyoto, and the big challenges of the tiny distillery.

Gallery

More Videos To Explore

Our Series

Catch Japan Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
At One with Nature – National Parks of Japan In this series, we’ll visit national parks in Japan to meet the people that call them home, enjoy seasonal views that have inspired artists and writers for centuries, and explore their landmarks.
Explore Japan This series will feature how various culture in modern Japan and overseas blend together and influence each other.
Exploring the Indigenous Ainu Culture This series will highlight Ainu dance, modern art, crafts, and culture that has made its way overseas, as well as explore the Upopoy National Ainu Museum and Park that opened in 2020.
SPIRIT OF JAPAN The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
Spirit of Resilience This series features stories of people who are standing strong amidst difficulties and continuing to explore new paths.
ASEAN Now and the Future II – Discover New Buena Vista This series involved a new set of partners. It was produced by TV broadcasters in Brunei, Indonesia, the Philippines, Singapore, and Thailand, with advice from visiting program production experts from NHK International in Japan.
Check Other Series