Spirit of Resilience
Dairy Farmers on the Mooove
Aired: February 27, 2021 (UTC)
What do t-shirts, cushions, and milk have in common? They are all produced by the Daisen Dairy Agricultural Cooperative in Tottori Prefecture. This unique, 70-year-old group is one of the few agricultural coops in Japan dedicated to the dairy industry whose membership includes every dairy farmer in the prefecture. The milk they produce has a reputation for flavor and quality. But the coop’s members are focusing on the future to ensure that the local dairy farming tradition continues to flourish.
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This series involved a new set of partners. It was produced by TV broadcasters in Brunei, Indonesia, the Philippines, Singapore, and Thailand, with advice from visiting program production experts from NHK International in Japan.