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CATCH JAPAN

Aired: June 25, 2021 (UTC)


Series Information

Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.

J-CULTURE

Japanese tea is currently garnering unprecedented attention around the world. With the increasing popularity of Japanese cuisine and interest in the health benefits of Japanese tea, there has been a dramatic rise in its export volume in recent years. A lesser known fact, however, is that Kyoto is where Japanese tea was first made about 800 years ago-- And that its taste and quality are greatly affected not only by where and how it’s produced, but also by the efforts and commitment of its producers. This segment focuses on Japanese tea and the secrets behind its taste.

Japanese tea
A tea farm in Kyoto

J-AGRICULTURE

Beer yeast from the process of brewing beer is being used as an ingredient for intestinal medicine and food seasoning. This segment focuses on an innovative use for beer yeast in the development of an agricultural bio stimulant. Beer yeast components are similar to plant pathogens, which cause a plant to increase its immunity in order to protect itself. When the plant next tries to reproduce, it results in a higher harvest volume. This bio stimulant is also reportedly contributing to reducing crop damage caused by the channeled apple snail.

Kitagawa Takanori, who researches about innovative uses of beer yeast, and rice farmer Ogawa Katsunori
A channeled apple snail

J-FOOD

Rice confectionery has a deep-rooted popularity in Japan. Headquartered in Niigata, eastern Japan, Kameda Seika has been manufacturing rice confectionery for 70 years. It’s conducted research on their taste, features, and production methods since the 1950’s, attracting attention from companies overseas. This segment documents the company’s passionate work on rice processing.

Fujii Takeshi, General Manager of the company’s Overseas Business Division
Analyzing the internal structure of rice crackers

J-TOWN

Osemachi, a picturesque rural community in northeast Japan, is home to many people who work in agriculture. From out-of-work samurai in the 19th century to those wishing to distance themselves from city life, this town has a tradition of welcoming outsiders. In conversations with local people, Adam Fulford finds out how that tradition lives on in the present day.

Okawara Hisanao works at a local winery which plays an active role in supporting community events
Community consultant Adam Fulford by Lake Inawashiro near Osemachi in Fukushima Pref.

Host

Maxwell Powers

Voice Actor/MC/Bilingual Pro
From Oakland, California

Maxwell Powers

Our Series

Catch Japan Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
At One with Nature – National Parks of Japan In this series, we’ll visit national parks in Japan to meet the people that call them home, enjoy seasonal views that have inspired artists and writers for centuries, and explore their landmarks.
Explore Japan This series will feature how various culture in modern Japan and overseas blend together and influence each other.
Exploring the Indigenous Ainu Culture This series will highlight Ainu dance, modern art, crafts, and culture that has made its way overseas, as well as explore the Upopoy National Ainu Museum and Park that opened in 2020.
SPIRIT OF JAPAN The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
Spirit of Resilience This series features stories of people who are standing strong amidst difficulties and continuing to explore new paths.
ASEAN Now and the Future II – Discover New Buena Vista This series involved a new set of partners. It was produced by TV broadcasters in Brunei, Indonesia, the Philippines, Singapore, and Thailand, with advice from visiting program production experts from NHK International in Japan.
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