JAPAN BUSINESS EDGE Ep. 02
Yushin Brewery Co., Ltd.
Aired: November 7, 2014
Takashi Tokuyama, Ph.D.
CEO, Yushin Brewery Co., Ltd.
Yushin Brewery is a Japanese sake brewery established 160 years ago. Interestingly, the proportion of sake sales to the company's total sales is less than one percent. By far, the majority of sales come from the company’s "Rice Power Extract." This is an extract derived from rice using their unique fermentation technique.
Their most innovative extract formula is "Rice Power Extract No 11." It not only adds moisture to skin, but also enhances the skin's natural ability to retain moisture. It is the first cosmetic ingredient to be certified as 'enhancing' skin condition under Japanese drug legislation. It has become a big hit. One product with this ingredient sold over 200,000 units in just one week.
We interviewed CEO Takashi Tokuyama who invented "Rice Power Extract" based on his unique theory. This remarkable formula has boosted the company's total sales 25 times.
The series will follow the regional qualifying tournaments and the final tournament of the sixth “Washoku World Challenge,” a cooking contest in which non-Japanese Washoku chefs from throughout Europe, North America, Asia and Japan will pit their skills against one another, as they strive in earnest to inherit, pass on and cultivate their Washoku cooking skills.
This series features various aspects of Japan's culture, tradition and technological innovation, casting a spotlight on Japanese ingenuity and uniqueness demonstrated in a wide range of fields.
A documentary series that features remarkable industries in Japan. The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
Iconic Japanese company Panasonic is celebrating 100 years in business.What is this leading Japanese enterprise doing to ensure the company thrives for the next 100 years? One key strategy is to take a fresh look at the potential of the people who form the backbone of the company and another key challenge is to create new value.
As globalization rapidly accelerates, truck logistics routes that connect various countries are playing a key role in supporting each national economy. These are the Future Highways that are creating the path into the future. Seen through the eyes of the truck drivers, this two-part series program depicts the landscapes and places of interest in each region.
2017 is ASEAN’s 50th anniversary. This series was produced as a joint project to commemorate the anniversary with the TV stations of four ASEAN countries,Cambodia, Laos, Myanmar and Vietnam – by examining their cooperative relations with Japan and the impact of the East-West and Southern Economic Corridors on the economies and ways of life of the Indochina Peninsula.
The coastal areas of Japan’s Tohoku Region suffered unprecedented damage in the Great East Japan Earthquake.This series shines a spotlight on the efforts of people from Iwate Prefecture, Miyagi Prefecture and Fukushima Prefecture, who are now working hard toward achieving “Recovery of Industry,” “Recovery of Tourism” and “Food Safety & Peace of Mind.” What are the underpinnings of their ongoing hope?